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The Importance of Keyword Research in Your Digital Marketing Strategy

  • 16 Feb
We’re sure you’d love your business to get as much awareness and traffic (both online and in person) from as many of your dream customers as possible.  If you’ve ever considered ways of increasing traffic, appearing higher in search engine results, or even social media search results, ...
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Will Websites Become Obsolete? Apps vs Websites

  • 05 Apr
In 1991, the internet became publicly available, and in 1997, the world saw its first functioning video sharing platform - ShareYourWorld. Since then, a little over twenty-five years have passed. Now, even the average teenager can have a fully functioning website, online channel/video sharing pla...
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3 Crucial Questions to Ask Your Website

  • 08 Nov
Click! Someone just clicked the link you placed on your social media and landed on your website. One of two things usually happens, they love it and continue reading or they become annoyed, hate it and leave.  But why is that? Whether you’re a big or small brand, having a website is ess...
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A Beginner-Friendly Guide to SEO

  • 23 Sep
A Beginner Friendly Guide to SEO Frequently asked questions Do you also get a little overwhelmed when you hear about SEO?  We totally understand. It can be a lot to digest.  This beginner’s guide will help you get the hang of it. We’ll explain what SEO is, the different typ...
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Clubhouse vs Twitter Spaces: Where Will You Be Heard?

  • 23 Jul
As the digital revolution continues, new social media platforms have been popping up left, right and centre. Many platforms fade into obscurity, but one platform has recently been creating a buzz, and it’s called Clubhouse.  Clubhouse is considered a “drop-in audio chat” platform that ...
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Ransomware Is Skyrocketing and You Might Be at Risk

  • 16 Jun
There has been a global surge in ransomware attacks since 2021, with a 102% increase compared to the beginning of 2020. Highly organised groups are launching these cyberattacks, and the potential damage and crises that emerge as a result can be very devastating.  Ransomware is a type of mali...
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What to Look for When Hiring a Marketing Agency

  • 30 Apr
Deciding whether to do marketing in-house or hire a marketing team is a tough decision.  An even tougher decision is deciding which marketing agency to choose.  There are countless agencies in the industry, both local and international, that you could hire, especially as remote work ...
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Think a Breach Like JAMCOVID Couldn't Affect You?

  • 01 Apr
If you have been keeping abreast of recent developments in the news, you may have heard about the recent security breach of the JAMCOVID website.  For those who may be unfamiliar, here’s a quick synopsis: The JAMCOVID app and website were developed by the Amber Group to process travel a...
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Why Being Cheap Could Be Costing You More

  • 05 Feb
Sounds counterintuitive, doesn’t it?  Well, not really.  If you hear a slight rattling in your car, would you just turn your radio up to drown out the sound? Or maybe try to fix it on your own? Sounds like an easy and cheap fix, but what happens when the rattling grows louder, or y...
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Online Advertising: Are You In the Know?

  • 06 Dec
For most business endeavors, advertising is a major component. Online advertising is one of the most effective ways businesses may expand their reach. Through online ads, businesses are able to find new customers and diversify their revenue streams. While traditional advertising is still being used ...
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