Click! Someone just clicked the link you placed on your social media and landed on your website. One of two things usually happens, they love it and continue reading or they become annoyed, hate it and leave.
But why is that?
Whether you’re a big or small brand, having a website is essential for building and maintaining a business, and understanding your viewers' needs is even more essential.
When a visitor lands on your website, there are a lot of “little” factors that will determine whether or not they will stay or leave, which essentially will determine the success or failure of your web page. Copy, headlines, readability, usefulness, and psychology all have a place on your website.
Put your website to the test with these three questions, and if you don't have good answers, you have an opportunity to improve your online presence.
When visitors land on your website, they are looking for answers!
They need valuable information that could potentially solve their problems, and so almost immediately, they begin to scroll and scan for information. If within the first 5 -10 seconds they cannot find what they are looking for, they leave. The internet can be a vicious place for business, so gaining valuable insight into your audience is essential. A few great questions you could ask to understand better what your audience is looking for are:
1) What could be happening in their life that brought them to your website?
2) What other website could they have visited?
3) What web page were they on when they visited your website?
Now you have a better idea of what to include on your website next time.
Nothing is more frustrating than trying to watch a video that won’t load or reading an article that's too long, vague and impossible to find what you are really looking for. Visitors aren't there for pretty pictures; they visited your website to get answers and get them fast.
According to a poll done by Hubspot, 76% of consumers said that the most important factor in website design is making it easy to find what they are looking for.
Clear and simple headings and copy are better for clarity and conversions. It allows visitors to navigate to the information they need on the website without reading what is not necessary to solve their problems. When writing, ask yourself if each header is helpful and necessary and if it's not, remove it.
The Statista website reported that in 2020 over 90% of the global internet population used their mobile devices to go online.
If your website is not optimised for mobile users, you are seriously missing out, and your brand may be lagging behind the competition. But, if your website is optimised, pull it up on your smartphone and ask yourself these questions:
If you answered yes to two or all three, then your website is on its way.
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