People are constantly being bombarded with information, resulting in short attention spans becoming the new reality. Social media provides a unique opportunity for businesses to break through the clutter and quickly grab visitors’ attention and promote engagement. With social media, you get to decide how you want to position your company and what you want people to know about what you do.
While most advertising mediums provide up to 38% targeting accuracy, social media marketing can deliver up to 89% accuracy, so you'll only pay to reach the right people who'll love your business.
A clear benefit of social media is constant exposure with your target audience. Companies have the opportunity to frequently remind the targets about their offerings, thus shortening sales cycles dramatically. We can itemise every mention of your brand across the social spectrum, allowing you to discover what people on social media are saying about your business, products, competitors, or any topic in real-time. We provide in-depth insights on published content to demonstrate which messages reach and resonate with the most people in your audience.
The reality is that a vast majority of businesses are underperforming in this arena and have failed to maximise their social networking efforts. This presents the opportunity to excel and attain the pole position. More importantly, avoidance of social media, or the inability to exploit the advantages that it presents, will inevitably allow competitors to capture the target audience left in the gap created by not assuming a proactive approach.
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