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Social Proof: The Market Magnet

  • 20 Nov
Our previous post “Social Proof: The Breakdown” was just the introductory phase. Have you hopped aboard the social proof train? If you weren’t quite convinced, we are about to open the books and tell you why social proof is an unsung marketing hero.   Let’s start by sharing a fun...
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Social Proof: The Breakdown

  • 15 Nov
With social proof, it is often a matter of influencer or influenced.   Have you ever asked a friend for advice on the best restaurant in town? Or maybe you’ve taken your favorite YouTuber’s word on what products work best. Whether you’ve done one or the other, you have been a willi...
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What Not to Share

  • 07 Nov
In the business world collaboration, contribution and trust are important. We create collaborative relationships based on trust to produce results that may be easily amplified. It is important to share valuable information in order to gain more valuable information; so a cycle begins and is maintain...
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Add Value To Your Products, Don’t Discount Them!

  • 25 Oct
If you’re short on time, but still want to check this out later, enter your email address here and we’ll send you a PDF version of this post.   As a business owner, always try to add value instead of discounting your product to stay competitive. When you offer discounts, you are pote...
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Why Mixing Your Business and Personal Finances is Bad for Business

  • 25 Jul
Many business owners are guilty of mixing their business and personal finances far too often. Even if you're just starting out, it’s important to try as best as possible to separate both. Treat your business, whether small or large, as a viable entity. Even though you may feel like your busines...
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Is Your Business Prepared For The Digital Age?

  • 21 Jul
No matter what size business you operate, the digital age is here and here to stay. The question is not whether you should be a part of it but rather, how can I unleash the power of digital technology while maintaining a healthy business.   Customers are changing the rules If you're a...
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Make Your Brand Great... Again! :)

  • 18 Jul
Today, it takes the average viewer just three to five seconds to form a first impression of your business online. If you don’t grab the attention of the viewer at first glance, chances are you have lost out on a potential customer. Building your brand online requires your brand messages and conten...
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3 Reasons Your Business Needs a CRM System

  • 03 Jul
Traditionally, many businesses have used a spreadsheet and other standalone systems for capturing and storing customer data. Often times, data from company’s POS systems is not accessible by their marketing team, despite the fact that this information will prove invaluable in the development of ma...
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Why Is Mobile Marketing Important for My Business?

  • 28 Jun
According to Statista, there are approximately 2.3 billion active smartphone users today. This presents an opportunity for businesses to advertise their products and services more efficiently and inexpensively than ever before. How? We’ll explain... Traditionally, there were three primary adver...
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Email Marketing: A Key Strategy For Repeat Customers

  • 16 Jun
Email marketing is an excellent way to maintain relationships with customers. Think of email marketing as an opportunity to not only connect with your customers, but a chance to subtly promote your products/services. It should be the aim of businesses try to convert visitors to their website into...
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