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3 Reasons a Website is Vital For Your Business’ Success

  • 31 Mar
In this day and age, having a website for your business is of paramount importance for its growth and sustainability. Your website is a powerful digital tool - it is the hub of all your online efforts!    Surprisingly, there are a number of small businesses that don’t have websites...
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How To Get Started With Content Marketing

  • 24 Mar
Creating content is not an easy task! Trust us, we understand this all too well. However, when done properly, the success of your content marketing efforts can pay off big time.    Here are some fundamental questions you need to answer when creating a content marketing strategy for y...
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Essential Social Media Metrics you Should Track

  • 03 Mar
“If you don’t measure it, you can’t manage it.”  Developing a data-driven mindset is one of the most important things you can do for your business. Collecting and reviewing the right data can provide your business with valuable insight that can help you stay ahead of the pack.  ...
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Audit your Social Media in Under 20 Minutes

  • 03 Mar
Creating and implementing a social media strategy is vital to the success of your brand online. You need to have a clearly outlined plan for your social/digital media accounts in order to see real results. That being said, it is extremely important that brands do a follow-up or a check-in with their...
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One is Greater than Zero

  • 24 Feb
It’s so easy for us to look at others who have made it big in their respective industries and say, “I want to be doing that too” or “I need to be where they are”. As humans, we tend to look at the accomplishments of successful people and automatically say we need to be doing what they’re...
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The Key to Business Success: Understanding People

  • 17 Feb
“If you don’t understand people, you don’t understand business.” - Simon Sinek   Far too often, business owners get so consumed and bogged down with the financials that they lose sight of one simple fact: 100% of customers/clients are people! You could have an amazing product/serv...
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How to Choose the Right Social Media Platforms.

  • 08 Feb
When it comes to social media, one of the most important decisions you’ll need to make is deciding which platforms to utilize. More often than not, when small businesses decide to invest in social media marketing, they decide to follow the status quo and jump on the social networks that they think...
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One Of Our Secrets For Achieving High Productivity: Asana

  • 03 Feb
Here at LucraLux Marketing, we’re very big on productivity and efficiency. One of the ways we achieve this is through project/task management. Our favourite tool for this job (we’ve tested a bunch of them!) is Asana. It has a pretty straightforward interface, and makes managing tasks and teams a...
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5 Business Experts You Should Know in 2017

  • 20 Jan
As a business owner, it is of utmost importance that you stay current with industry and market trends, best practices and the latest technologies, to help you effectively and efficiently run your business. Stay current with the relevant business experts/leaders to gain insights and employ their advi...
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Does Price Really Influence Our Perception of Quality?

  • 09 Jan
Does Price Really Influence Our Perception of Quality? According to the experiment conducted by the television show "Brain Games", the answer is YES! Prices are often used as an indicator of quality in cases where it is difficult for the customer to determine the actual physical quality of the...
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