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Email Marketing: A Key Strategy For Repeat Customers

  • 17 Jun
Email marketing is an excellent way to maintain relationships with customers. Think of email marketing as an opportunity to not only connect with your customers, but a chance to subtly promote your products/services. It should be the aim of businesses try to convert visitors to their website into...
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3 Reasons Why Your Business Needs A Website

  • 10 Jun
Today, more and more consumers use the internet to search for the products or services they need. Your business will gain more credibility by having a website. Without one, potential customers will go to your competitors that do. Learn three reasons why your business needs a professional website. ...
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3 Laws of Social Media Marketing

  • 06 Jun
Social media is a powerful tool for boosting your brand’s awareness and driving consumers/customers to take action. To execute a successful social media campaign, it is vital that you understand the following fundamentals:   Focus on Value There is a common misconceptio...
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Going Above & Beyond! - 3 Ways to Keep your Customer/Client Happy

  • 26 May
When your customers are happy, your business thrives!      Customer satisfaction is the name of the game. Did you know that it typically costs five times more to gain a new customer that it does to retain your current customer? Well, it’s true! This means that keeping your ...
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3 Reasons to Have a Mobile-Friendly Website

  • 19 May
Whether we’re at home, work, on the bus, or in the movie theatre, one thing is constant - we’re always on our phones! We use our devices to check the time, check the weather, communicate with friends/family, and conduct online searches. As it relates to your business, this means that optimizing ...
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The Power of Digital Advertising

  • 12 May
Just over a decade ago, advertising was primarily done via the newspaper, television, radio and other forms of (traditional media). However, as technology advanced, so did the way we advertise. Digital advertising exploded unto the scene, giving businesses/brands more options than ever before! &n...
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How Important Is My Fan/Follower Count?

  • 06 May
This has been one of the most frequently asked questions since the rise of social media. Let’s face it, when we’re checking out a social media profile, whether it be for a brand or an individual - the first thing that grabs your attention is their follower/fan-count. It’s the number one metric...
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The Secret to Becoming an Effective Learner

  • 01 May
Newsflash!!  To stop learning is to stop improving. :)    Whether you’re still in school or a recent graduate, it’s important to recognise that learning is a never-ending process. Regardless of your stage in your career and in life, you will constantly be put in situation...
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Employee Advocacy - Your Social Media Asset

  • 27 Apr
One of the biggest mistakes you can make for your brand/business is to view your employees as just “the people who work for the company”. Believe it or not, your employees are one of your biggest marketing assets, and with the rise of social media, that asset just got even bigger! :)  &n...
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3 Strategies for Improving Business Productivity

  • 22 Apr
Working smart is equally important as working hard. The truth is, just working hard without any structure or plan will often times leave you feeling defeated. We have to be smart about it! Productivity is the name of the game, so we all have to be great players to be truly successful in business and...
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