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The Power of Digital Advertising

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  • 12 May
Just over a decade ago, advertising was primarily done via the newspaper, television, radio and other forms of (traditional media). However, as technology advanced, so did the way we advertise. Digital advertising exploded unto the scene, giving businesses/brands more options than ever before! &n...
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How Important Is My Fan/Follower Count?

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  • 06 May
This has been one of the most frequently asked questions since the rise of social media. Let’s face it, when we’re checking out a social media profile, whether it be for a brand or an individual - the first thing that grabs your attention is their follower/fan-count. It’s the number one metric...
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The Secret to Becoming an Effective Learner

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  • 01 May
Newsflash!!  To stop learning is to stop improving. :)    Whether you’re still in school or a recent graduate, it’s important to recognise that learning is a never-ending process. Regardless of your stage in your career and in life, you will constantly be put in situation...
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Employee Advocacy - Your Social Media Asset

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  • 27 Apr
One of the biggest mistakes you can make for your brand/business is to view your employees as just “the people who work for the company”. Believe it or not, your employees are one of your biggest marketing assets, and with the rise of social media, that asset just got even bigger! :)  &n...
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3 Strategies for Improving Business Productivity

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  • 22 Apr
Working smart is equally important as working hard. The truth is, just working hard without any structure or plan will often times leave you feeling defeated. We have to be smart about it! Productivity is the name of the game, so we all have to be great players to be truly successful in business and...
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6 Tips on How To Be Successful in Business

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  • 13 Apr
Many persons aspire towards achieving success, both in their personal and their professional life. Professionally, many persons have a 9-5 job, but times are changing, and lots of people are getting bitten by the entrepreneurial bug and are starting their own businesses. Entrepreneurship is not f...
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3 Reasons a Website is Vital For Your Business’ Success

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  • 01 Apr
In this day and age, having a website for your business is of paramount importance for its growth and sustainability. Your website is a powerful digital tool - it is the hub of all your online efforts!    Surprisingly, there are a number of small businesses that don’t have websites...
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How To Get Started With Content Marketing

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  • 25 Mar
Creating content is not an easy task! Trust us, we understand this all too well. However, when done properly, the success of your content marketing efforts can pay off big time.    Here are some fundamental questions you need to answer when creating a content marketing strategy for y...
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Essential Social Media Metrics you Should Track

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  • 04 Mar
“If you don’t measure it, you can’t manage it.”  Developing a data-driven mindset is one of the most important things you can do for your business. Collecting and reviewing the right data can provide your business with valuable insight that can help you stay ahead of the pack.  ...
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Audit your Social Media in Under 20 Minutes

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  • 03 Mar
Creating and implementing a social media strategy is vital to the success of your brand online. You need to have a clearly outlined plan for your social/digital media accounts in order to see real results. That being said, it is extremely important that brands do a follow-up or a check-in with their...
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