“If you don’t understand people, you don’t understand business.” - Simon Sinek
Far too often, business owners get so consumed and bogged down with the financials that they lose sight of one simple fact: 100% of customers/clients are people! You could have an amazing product/service, but that will come second to your understanding of people and their needs and wants. Businesses are created to provide solutions that will make life easier and enjoyable for people - It’s all about connecting with people and establishing trust, and once you establish that bond/trust, those customers will forever remain loyal.
Simon Sinek hits it home for us in the video below.
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