Traditionally, many businesses used a spreadsheet and other standalone systems for capturing and storing customer data. Often times, data from company’s POS systems is not accessible by their marketing team, despite the fact that this information will prove invaluable in the development of marketing campaigns. Older systems also don’t typically sync sales team’s calendars with a centralized customer database. Due to the fact that these systems don’t offer much functionality in terms of keeping track of various important events during a customer’s sales journey, countless sales opportunities are missed. Having a well thought out CRM system, can solve all these problems and more. Three reasons why a CRM system is valuable to your business are:
Efficient Customer Service
A CRM system will help your sales team to follow up on incoming leads in real-time. The CRM system can provide your team with reminders so that they know when a lead or customer needs to be contacted. This allows your team to reach out at the right time to build a relationship with a prospect or customer.
Manually having your team members inputting data and going through files to find relevant information can be time consuming and inefficient. With a CRM system, this process can be automated with a few clicks of your mouse.This allows employees to follow up leads, convert prospects into customers, and make more sales.
Boost your profits by knowing what your customers want and when they want it. Data collected on customers through web traffic or enquiries, allows you to strategically promote the right products and services to the correct prospect or customer.
Essentially, CRM systems allows you to connect with your customers on a personal level. By keeping your existing customers satisfied, you will decrease your customer attrition rate, and as result, have more money to dedicate to acquiring new customers.