Ever since we were taught how to write, our educators have always stressed the importance of proofreading our work, and boy were they right! The Boomerang team conducted a study, looking at subject lines and their response rates. It was noted that the number of errors in the subject line greatly impacted how the message was received. Boomerang reported that just one typo in the subject line can decrease response rates by 15%! Astonishing, right?!
“If you don’t measure it, you can’t manage it.”
Developing a data-driven mindset is one of the most important things you can do for your business. Collecting and reviewing the right data can provide your business with valuable insight that can help you stay ahead of the pack.
Here are 5 essential metrics to track: