Competitor analysis is an essential component of corporate strategy. Assessment of the strengths and weaknesses of current and potential competitors is tantamount to success. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. We provide evaluations of potential and actual reach, growth rate, and influence scores to gauge the client's audience compared to that of the competition.
Our research team creates innovative solutions - each one tailored to specific business situations. Through the application of advanced analytical expertise, we create powerful measures, analyses, and presentations that lead to actionable solutions. We provide you with a picture of your competitive position in the market and measure and track your customers' opinions through solutions that can be operationally implemented.
It is argued that most companies do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, many of these businesses are at risk of dangerous competitive blind spots due to a lack of robust competitor analysis.
You shouldn't operate your business blindly. Get in touch with us now to see the full picture.