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The Key to Business Success: Understanding People

  • 17 Feb
“If you don’t understand people, you don’t understand business.” - Simon Sinek   Far too often, business owners get so consumed and bogged down with the financials that they lose sight of one simple fact: 100% of customers/clients are people! You could have an amazing product/serv...
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How to Choose the Right Social Media Platforms.

  • 08 Feb
When it comes to social media, one of the most important decisions you’ll need to make is deciding which platforms to utilize. More often than not, when small businesses decide to invest in social media marketing, they decide to follow the status quo and jump on the social networks that they think...
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One Of Our Secrets For Achieving High Productivity: Asana

  • 03 Feb
Here at LucraLux Marketing, we’re very big on productivity and efficiency. One of the ways we achieve this is through project/task management. Our favourite tool for this job (we’ve tested a bunch of them!) is Asana. It has a pretty straightforward interface, and makes managing tasks and teams a...
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5 Business Experts You Should Know in 2017

  • 20 Jan
As a business owner, it is of utmost importance that you stay current with industry and market trends, best practices and the latest technologies, to help you effectively and efficiently run your business. Stay current with the relevant business experts/leaders to gain insights and employ their advi...
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Does Price Really Influence Our Perception of Quality?

  • 09 Jan
Does Price Really Influence Our Perception of Quality? According to the experiment conducted by the television show "Brain Games", the answer is YES! Prices are often used as an indicator of quality in cases where it is difficult for the customer to determine the actual physical quality of the...
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Misconceptions about Social Media - mental_floss on YouTube (Ep. 40)

Misconceptions about Social Media

  • 28 Feb
Find out if the stuff you've been hearing people say all this time about social media is actually true in this video from Mental Floss. ...
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Six Minutes Now For The Next Sixty Years Of Your Life

  • 13 Dec
Our favourite article this week comes from Gary Vaynerchuk.  He has some motivational words of advice for anyone who wants to start a business but is hesitating because they think the time to do so has passed.  Check it out.    ...
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