Blog

Today, more and more consumers use the internet to search for the products or services they need. Your business will gain more credibility by having a website. Without one, potential customers will go to your competitors that do. Learn three reasons why your business needs a professional website. ...

Social media is a powerful tool for boosting your brand’s awareness and driving consumers/customers to take action. To execute a successful social media campaign, it is vital that you understand the following fundamentals:   Focus on Value There is a common misconceptio...

When your customers are happy, your business thrives!      Customer satisfaction is the name of the game. Did you know that it typically costs five times more to gain a new customer that it does to retain your current customer? Well, it’s true! This means that keeping your ...

Whether we’re at home, work, on the bus, or in the movie theatre, one thing is constant - we’re always on our phones! We use our devices to check the time, check the weather, communicate with friends/family, and conduct online searches. As it relates to your business, this means that optimizing ...

Just over a decade ago, advertising was primarily done via the newspaper, television, radio and other forms of (traditional media). However, as technology advanced, so did the way we advertise. Digital advertising exploded unto the scene, giving businesses/brands more options than ever before! &n...

This has been one of the most frequently asked questions since the rise of social media. Let’s face it, when we’re checking out a social media profile, whether it be for a brand or an individual - the first thing that grabs your attention is their follower/fan-count. It’s the number one metric...

Newsflash!!  To stop learning is to stop improving. :)    Whether you’re still in school or a recent graduate, it’s important to recognise that learning is a never-ending process. Regardless of your stage in your career and in life, you will constantly be put in situation...

One of the biggest mistakes you can make for your brand/business is to view your employees as just “the people who work for the company”. Believe it or not, your employees are one of your biggest marketing assets, and with the rise of social media, that asset just got even bigger! :)  &n...

Working smart is equally important as working hard. The truth is, just working hard without any structure or plan will often times leave you feeling defeated. We have to be smart about it! Productivity is the name of the game, so we all have to be great players to be truly successful in business and...

Many persons aspire towards achieving success, both in their personal and their professional life. Professionally, many persons have a 9-5 job, but times are changing, and lots of people are getting bitten by the entrepreneurial bug and are starting their own businesses. Entrepreneurship is not f...